~ Class: Advanced Campaigns
~ Attributions: Graphis New Talent Awards 2023 Honorable Mention (Logo Animation)
~ Year: 2022
Rooftop Cinema Club is a business that features drive-in style movie theaters that are located on rooftop buildings. The business sells an experience where consumers, depending on their location, can watch a drive-in style movie on a rooftop or in the comfort of their own vehicle. The customers for this business vary from families, movie lovers, and/or drive-in movie fans. The goal of the rebrand was to capture the unique, nostalgic, and eccentric personality that this experience is offering.
