~ Attribution: Images used are from Velveeta
~ Academic Work
Velveeta is one of the most well-known American cheese brands in the United States, especially as its brand falls under the established Kraft Heinz Company. The brand has existed for more than a century, the rebrand begged to include a commemorative aspect to it. The rebranded logo combined both aspects as it incorporates the previous branding by collage into the most recent brand typography silhouette. The rebranded logo was also used in creating imagined brand extension cheese flavors such as ranch and bacon.
