Class: Packaging Design
Attribution: Images used are from Velveeta
Year: 2022
Velveeta is one of the most well-known American cheese brands in the United States, especially
as its brand falls under the established Kraft Heinz Company. The brand has existed for more
than a century, the rebrand begged to include a commemorative aspect to it. The rebranded logo
combined both aspects as it incorporates the previous branding by collage into the most recent
brand typography silhouette. The rebranded logo was also used in creating imagined brand
extension cheese flavors such as ranch and bacon.
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